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After the introduction of the YEEZY BOOST 350 V2 silhouette in 2016, the first adidas + KANYE WEST release of 2017 sees the model return in a black / red color way, releasing globally on February 11th. The YEEZY BOOST 350 V2 features a black Primeknit upper with contrast red…
Kempisnki Summerland Hotel & Resort hosts its first official Golden High tea event in one of their luxurious Le Salon outlet. On December 20th 2016, over 120 guests attended the launch of the Golden High tea event, with a display of both tea and Jihan Alama’s magnificent jeweler line. The…
This September, Kanye West and adidas Originals first introduced the YEEZY BOOST 350 V2. The world’s most influential and sought-after shoe debuted with a flash of color, followed by the release of three color-ways at the same time in November. Now, on 17th of December, the YEEZY BOOST 350 V2…
adidas launched  it ‘s new Zero Negative Energy Hoodie that was held on  Saturday, October 22nd at ABC Ashrafieh. Since adidas ZNE Hoodie is engineered to remove distractions and maximize athletes’ focus, people were entitled a Free PT session with Nahy Bassil upon the hoodie purchase Arabia TechnologyArabia Technology is…
After its two branches in Down Town Beirut and Beirut Souks, adidas Originals lands its third branch in City Centre Beirut, offering its clientele another unique address for the latest street wear and fashion collections. Launched in style, the new retail space celebrated its inauguration through a roadshow animated by…
adidas, the world’s leading sportswear innovator, today announced the launch of a brand new category – adidas Athletics. Designed to deliver a fresh take on traditional pre and post match outwear, the adidas Athletics collection is specifically engineered to remove distractions and maximise athletes’ focus in the make-or-break period before…
Today, Ogilvy Noor announces the release of its latest book ‘Generation M: Young Muslims Changing the World’, an exploration of what it means to be a young Muslim today and why this generation demands our attention. Written by Ogilvy Noor’s Vice President and award winning author Shelina Janmohamed, the groundbreaking…
adidas Originals has opened a new store in Beirut Souks, bringing the latest streetwear and fashion collections to heart of the city. The new retail space is the first of its kind in Lebanon, defined by an imaginative approach to balancing brand consistency with localized store design. The concept dubbed…
adidas StellaSport hits the playing field in a Fall/Winter 2016 collection inspired by the passion, drive and spirit of varsity sports. Oversized lettering, eye-popping colours and bold graphic prints stimulate the senses as action girls everywhere unite in their shared energy. Capturing explosive air jumps, skillful twists and upside-down turns,…
f you give an auteur a commercial, don’t be surprised when he or she goes off the wall. In this case, Spike Jonze has done that quite literally. His latest commercial, for the Japanese perfume company Kenzo, features hypnotic choreography as a young socialite (Margaret Qualley, The Leftovers) escapes the stale atmosphere of a…
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