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One month ago, Huawei launched its latest smartphone, nova 2 Plus in Lebanon. The new smartphone is designed to meet the needs of young and dynamic consumers in this region. Huawei nova 2 Plus achieved very high demand sales in the mobile phone market in Lebanon, and since its launch, the smartphone’s sales multiplied more than 10 times when compared to nova Plus at its launch period last year.
This achievement and amazing results made by the nova 2 Plus phone further reinforce the popularity of Huawei brand in the region and are evidence to the brand’s strength, trust and the success that the company has built through its leading innovative devices. The nova 2 plus continues to be a favorite for young users, for the latest photography technologies, high performance levels, fast response times and long battery life.
The sales and success of the nova 2 plus device is expected to grow even higher, as Huawei is planning to introduce a limited edition pink version. Targeting at all those who like to stand out, only 500 devices will be available in the market, with the same design and specifications as the traditional nova 2 Plus.
Huawei nova 2 Plus features an upgraded camera that captures high quality selfies, an advanced audio experience, a stylish design, as well as upgraded and powerful performance. Equipped with a unique 20 Megapixel high-definition front camera, a 12 Megapixel and 8 Megapixel rear dual cameras and a professional portrait mode, the Huawei nova 2 Plus produces truly stunning selfies.
According to a recent report by IDC, Huawei remained the third-largest smartphone manufacturer in the second quarter of this year, as the company shipped out 38.5 million smartphones, managing to grab 11.3 percent of the global smartphone market. Apple, on the other hand, shipped 41 million smartphones in the second quarter of this year, grabbing 12 percent of the smartphone share in the second quarter of this year. According to IDC report, this gap is now narrowed, and Apple could become the third-placed smartphone manufacturer given Huawei’s strong momentum in the third quarter of the year.
In China alone, Huawei grew with the company’s shipments increasing by 22.6 percent year on year with 23.5 million units in Q2 2017. Thanks to such numbers, Huawei secured a 21 percent of the smartphone market in China in that period.
About Huawei Consumer Business Group (CBG):
Huawei Consumer Business Group (CBG) is one of Huawei’s three business groups, providing a range of products including mobile phones, mobile broadband (MBB) devices and home devices. Huawei’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking third in the world in mobile phone shipments in 2016.
As a leading technology company, Huawei invests a significant amount of its annual sales revenue to research and development efforts, and has established 16 research centers around the world. Among these facilities is the Huawei Aesthetics Research Center in Paris, where French luxury brands work with Huawei’s engineers to align technology with future fashion trends. Huawei’s newest R&D center is the Max Berek Innovation Lab in Wetzler, Germany, where Huawei and Leica are jointly researching technologies to improve mobile device camera and image quality. Huawei also has more than 10 open labs in China, Europe and other locations, where it works with more than 600 partners.
In 2016, Huawei ranked 72 on the Interbrand’s 2016 Best Global Brands report. The company has seen continuously risen on Interbrand’s list after it became the first mainland Chinese brand to be recognized as a ‘Best Global Brand’ in 2014.
Huawei CBG shares its vision with people who pursue their dreams, people who are visionary challengers, people who are proactive with a strong belief in striving to achieve their goals. Huawei is dedicated to bringing the latest technology to consumers and creating extraordinary experiences for people everywhere.